Data Sourcing
Businesses are only as good as their data. Maintaining data is a primary business function. However, finding, testing and acquiring new sources of data demands an entirely different approach.
Exploring a new market sector, looking at different or expanded geographical areas, testing an idea or product - in order to successfully carry out all of these things, you need to approach and engage with the right people. We work with you to determine precise profiles with the exact demographic match for your needs. We will then find the highest quality source of that information that exists.
Quality should never be taken for granted – and we never do. We gather, clean and test the data until it is nothing short of squeaky clean! Our accuracy rates are high, which comes from providing well-targeted information and managing it to the full extent of all applicable Data Protection legislation.
Data Cleansing
As soon as you acquire a new data record, it starts to lose value. To avoid this, we make sure that all new data is nurtured and maintained precisely.
Data cleansing is an onerous task. Quite apart from the 28-day cleansing stipulations of the Telephone Preference Service and Corporate Telephone Preference Service (TPS/CTPS), General Data Protection Regulation (GDPR) has added a whole new layer of responsibility, complexity and potential cost for data owners and that means you and your business.
We can verify your existing data, updating records as required and researching new data to maintain a valuable resource.
Your asset will be a clean and complete database of your customers past, present and potentially future that is fully compliant with all current data protection legislation.
Lead Generation
Lead generation represents a significant investment in your sales potential, but it could all come to nothing if you do not use the correct follow-up.
Telesales, direct marketing, online campaigns, attending sales events and business networking are all activities that can feed your sales funnel, generating significant information about ‘potentials’, but what comes next?
It all comes down to the quality of the follow-up. Appropriate, timely, professional and brand-endorsing follow-up activity turns browsers into buyers and buyers into customers. It is as simple as that.
Our follow-up campaigns, using telesales techniques, direct mail response or e-marketing techniques, capture the ‘feel good’ generated by an enthusiastic sales drive and give you the best possible opportunity to harness all your hard-won sales potential. You will not find a better customer than the one you have already won!
It is far cheaper and easier to re-engage an existing customer than it is to find a new customer from scratch. Our re-engagement methods can cover anything from a courtesy call to an up-selling campaign. We employ all of our skills and experience of outbound calling, data management, campaign design, delivery and follow-up to make customer re-engagement part of the natural cycle of your business development activity.
Market Research
Designing and conducting bespoke surveys to provide valuable insights and precious data is unlikely to come within the remit of your normal day-to-day business activities.
Unless you are engaging with market research on an ongoing basis, then retaining staff with the right skills, experience and delivery know-how probably isn’t the best use of your resources. It makes far more business sense to cost-effectively buy in the best skills you need on an ‘as and when needed’ basis. We can design and conduct bespoke surveys from any source to provide high-quality data which can, in turn, give you valuable feedback for viability and evaluation purposes.
Whatever you need, The Call Answering Company has the right solution. Contact us today.